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Friday, September 24, 2010
MASCULINITIES: Quick Write in response to Bordo's chapter
MASCULINITIES: Quick Write in response to Bordo's chapter: "Quick Write: Choose one of the three quotes from Susan Bordo’s “beauty (re)discovers the make body,” interpret it and show how it applies to..."
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I'm choosing the 2nd quote.
ReplyDeleteWhat I think this quote is saying is that. Companies advertising a product with a man in it is completely different as if a woman is advertising the same product. Like if it's not the same. I do not agree with this because in relation to my ad. My ad shows a female and male. The brand is Beckham signature "Story". The prodct is a His and Her fragrance. This ad basically shows a female deeply taking in the man scent in some type of sexual way to spike the mood. While the man is looking deeply into her eyes sucking up the fact she smells great also spikes up the mood. Showing this ad "his and her fragrance" proves that the product will not only show that the smell is great, the fragrance are both for men and women.
Great choice of an ad for this assignment as it undermines Bordo's theory. It is almost as if the fragrance by Beckham is one and the same or gender neutral. While your analysis of the ad is effective, I wish you developed the interpretation of the quote. What do you make of the use of euphemisms and how that is somewhat absent from your ad?
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